Recent years have witnessed HR adopting the emerging technology trend of social media as a relationship-building tool by leveraging it to enable the business to position itself for future growth. NHRD Delhi and NCR Chapter organized a special conference on “Leveraging Social Media in HR” on March 27, 2012 at PHD Chamber of Commerce and Industry, New Delhi with the aim to enumerate the various roles HR professionals have to access, advocate, analyze, and align for building relationships amidst the various HR functions.

The expert panel was moderated by Mr. Ajay Chowdhury, AVP-CHR & People Development, SRF Limited. Mr. C. Rajagopalan, CEO, Pragmatic Learning, Mr. Paras Arora, Co-founder and CEO, Trigger O and Mr. Ankur Sethi, Program Head, Corporate Resource Center at GD Goenka World Institute were the distinguished panel members. Mr. Anil Gaur, GM-HR, Maruti Suzuki India Ltd. commenced the Special Event with the Code of Conduct and shared his experience in this changing scenario of technology and media.

Mr. Rajagopalan, cited the Everett Rogers Diffusion Theory, and explained the hierarchical view of Corporate HR and explained the diffusion of technological innovation through five different segments, based on their propensity to adopt specific innovations: innovators, early adopters, early majorities, late majorities and laggards.

Mr. Arora talked about the problem of employees in the organization and its social solution. He also discussed the 360 degree of employee endorsement and monitor phase measurement for ROI and building a social aspirant network.

Mr. Sethi, shared his thoughts using the outcomes of a survey conducted by SHRM on Social Media, revealing 31% of companies track employee use of social media and 43% block access to social media platforms. He also discussed the Employee Life Cycle & Social Media being used for employee communications, pre-hire assessment, reference checks and talent acquisition.

Mr. Suresh Tripathi concluded the event with a warm vote of thanks and also introduced “Sarthak”, an NGO working for the differently abled personalities.

Over 120 members & Non-members and students have attended to programme.