On 30th June 2011, Delhi & NCR Chapter organised a Special Event on the theme “Employer Branding – why, when and how.”The panel discussion consisted of Mr. Rajan Kalia, Director-HR, Max New York Life Insurance and Mr. Basab Bordoloi, VP-HR, Administration & Corporate Affairs, Domino’s as speakers. The session was moderated by Ms. Jayantika Dave, VP-HR, Ingersoll Rand International.

Mr. Bordoloi emphasised the importance of two phases of branding, internal & external. He shared his company’s point of view on branding, which defines that the brand ambassador for them is their field employees (delivery boys) who act as their brand ambassadors in the market. Domino’s philosophy is to take care of these field employees, which makes them feel valued and propagate good things about their company, implicitly strengthening their brand value as employers in the market. He put emphasis on time to time training and regular feedback for complete employee satisfaction to promote employee branding.

On the other hand, Mr. Kalia pointed out the importance of commitment level of the employees towards their company for effective branding. He suggested that it is very important to sculpt and manage the internal and external image of a company, which is done by various processes, including working environment, performance development and measurement, rewards and recognition, style of management, core competencies, core values, brand leadership and employee brand expectation.

About 125 members attended this thought provoking programme which was full of practical tips that the attending HR professionals could deploy at their work place.